A new way to complete property sales, without changing how you work
Yeoley is a rules-based property platform that helps sellers achieve full market value while reducing negotiation pressure and fall-through risk. Agents remain central to valuation, instruction, and completion.
Yeoley is an agent-aligned, structured route to market.
A structured platform designed to support estate agents, improve certainty, and reduce negotiation friction.
A structured process that supports estate agents.
Independent valuation remains central
Market value is set by the seller’s appointed estate agent. Yeoley does not influence pricing or provide valuation advice.
Agent-Led
Reduce negotiation pressure
Buyers participate through a rules-based process. Offers are private, capped, and submitted without direct negotiation or bidding wars.
Rules-based
Greater certainty at completion
Once participation reaches the required threshold, a buyer is selected automatically. Sellers proceed to completion at full market value.
Completion driven
What that means for your agency?
No changes to existing client relationships
Agents continue to act for their sellers as normal. Yeoley operates alongside your existing instructions and processes.
Reduced fall-through risk
Our structured participation model is designed to filter serious buyers early, improving confidence at the point of acceptance.
Cleaner transactions
Automated selection removes negotiation pressure and emotional decision-making, supporting clearer progress to completion.
Completion-based platform rebate
Where applicable, Yeoley may share a portion of its platform revenue with partner agents upon successful completion.
No changes to existing client relationships
Agents continue to act for their sellers as normal. Yeoley operates alongside your existing instructions and processes.
Reduced fall-through risk
Our structured participation model is designed to filter serious buyers early, improving confidence at the point of acceptance.
Cleaner transactions
Automated selection removes negotiation pressure and emotional decision-making, supporting clearer progress to completion.
Completion-based platform rebate
Where applicable, Yeoley may share a portion of its platform revenue with partner agents upon successful completion.
Explore agent benefits
Yeoley supports estate agents with a rules-based sales process designed to reduce fall-through risk and improve confidence at acceptance.
"An additional route to market — not a replacement"
How Yeoley Works- Buyers demonstrate commitment before submitting offers
- Offers are private and structured
- Agents/Sellers are not required to negotiate between competing buyers
- Outcomes are determined using a published, rules-based process once participation criteria are met
- Buyers can submit offers at any time through the platform
- Where applicable, Yeoley may offer an optional, completion-based platform rebate to partner agents
How this platform helps our estate agent partners.
Featuring insights from:
Andrew Yeomans
Founder of Yeoley
Problem
- Emotion-driven bidding behaviour.
- Financial readiness Repeated renegotiation after acceptance.
- Late-stage fall-throughs that consume time and resource.
- Emotion-driven bidding behaviour.
- and so much more...
These factors increase workload while reducing certainty at completion.
Approach
- Independent valuation remains agent-led.
Market value is set by the seller’s appointed estate agent. Yeoley does not influence pricing.
- Buyer participation is rules-based
Buyers participate through a structured system that removes direct negotiation and bidding wars.
- Offers are private and automated
Agents and sellers are not required to compare or negotiate between competing offers.
- Selection is system-driven
Once the required criteria are met, a buyer is selected automatically, allowing the transaction to proceed.
This reduces agent involvement in negotiation while improving confidence at the point of acceptance
Outcomes
Reduced negotiation workload: Agents spend less time managing offer back-and-forth and buyer expectation setting.
Earlier buyer commitment signals: The structure encourages more serious participation before acceptance.
Improved completion confidence: Transactions progress only once defined criteria are met, reducing late-stage uncertainty.
Preserved agent authority: Valuation, instruction, and conveyancing remain unchanged.
Optional completion-based rebate: Where applicable, Yeoley may share a portion of its platform revenue following successful completion.
Yeoley is designed to remove friction from the sales process, not introduce new complexity. Agents continue to operate as they do today, with Yeoley providing structured support around buyer participation and selection.
Royal Decree!
Get in touch
- Share your project goals and requirements
- Receive a tailored proposal
- Schedule a strategy consultation
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